FOR IMMEDIATE RELEASE

Fiery Spark Feifei: A Dynamic IP Character Bridging AI Innovation and Brand Identity

iFLYTEK Co., Ltd. has achieved international recognition at the 2025 A' Design Awards, securing the Silver prize in Advertising, Marketing and Communication Design for its original IP character, Fiery Spark Feifei. Conceived in Hefei in February 2024, Fiery Spark Feifei was created to visually express iFLYTEK's commitment to empowering the world with artificial intelligence and to strengthen the brand's connection with users. The character's minimalist, approachable design and dynamic presence serve as a bridge between advanced technology and everyday user experience, making AI more accessible and relatable.

Fiery Spark Feifei stands out for its unique visual identity, featuring a predominantly white palette symbolizing infinite possibilities in AI, accented by the iconic colors of the iFLYTEK brand. The character incorporates the "A" and "I" letterforms in a fire-inspired motif, directly referencing the company's focus on artificial intelligence. This design not only enhances brand recognition but also embodies iFLYTEK's vision of innovation, openness, and inclusiveness, inviting users to become co-creators in the evolving AI landscape.

Functioning as both a digital intelligent assistant and a tangible presence in cultural products, Fiery Spark Feifei delivers personalized Q&A services on iFLYTEK's platforms and appears at exhibitions and campaigns, reinforcing the brand's identity and affinity. The character also supports the development community by facilitating technological communication and knowledge sharing, furthering iFLYTEK's mission to build a better world with AI. The Silver A' Design Award recognizes Fiery Spark Feifei's outstanding creativity, technical excellence, and its role in advancing positive perceptions of artificial intelligence.

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