FOR IMMEDIATE RELEASE

Min Shan Nong Ye Brand Identity: A Visual Tribute to Regional Purity and Organic Agriculture

Min Shan Nong Ye's new brand identity, created by acclaimed designer Yanjun Yang, has captured the attention of the international design community by winning the Bronze A' Design Award 2025. The project, initiated in June 2022 in Chengdu, was conceived to quickly build consumer trust in organic agricultural products by visually reflecting the unique characteristics of the Min Shan region. Drawing on the natural elements of rolling mountains and flowing water, the design employs a one-stroke technique that subtly incorporates the pinyin initials "M" and "S," symbolizing both the brand's origin and its commitment to purity and health.

The logo's green color palette is carefully chosen to evoke freshness and organic quality, reinforcing the brand's dedication to providing natural and pure products. The minimalist yet symbolic form of the logo ensures high recognizability and scalability across both digital and physical platforms, effectively enhancing brand memory and reducing communication costs. This approach not only distinguishes Min Shan Nong Ye from competitors but also resonates with the growing market demand for healthy, organic lifestyles.

Yanjun Yang's design process was rooted in extensive research into consumer trends and regional identity, overcoming the challenge of creating a visually distinctive and memorable brand mark in a crowded market. The result is a logo that seamlessly blends regional imagery with modern aesthetics, embodying the enterprise's innovative spirit and deep connection to the Min Shan area. The award-winning identity is now widely used in digital exhibitions and on product packaging, strengthening the brand's presence and trust among consumers.

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