/COMMUNICATION/newswire -- COMO, CO, ITALY -- SUNDAY, 27 JULY 2025, 20:29 UTC+1
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CHINA -- /COMMUNICATION/newswire -- Aug 01, 2024
Yan Wu's "The Tea Has Turned Red" packaging gift box, inspired by the transformation of tea leaves from green to red, has been awarded the Silver A' Packaging Design Award 2025 for its bold minimalist style, innovative visual storytelling, and appeal to younger audiences, marking a significant achievement for the Hefei City-based designer.
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Yan Wu, a designer from Hefei City, Feixi County, China, has been honored with the prestigious Silver A' Packaging Design Award 2025 for her project "The Tea Has Turned Red." This packaging gift box stands out for its modern minimalist design, utilizing a striking black and red color palette that delivers a powerful visual impact. The design caters to contemporary tastes, particularly appealing to younger consumers who favor simplicity and bold aesthetics.
The inspiration for the gift box comes from the natural transformation of tea leaves as they turn from green to red-a process visually depicted on the packaging itself. This clear and engaging illustration allows consumers to immediately grasp the concept behind red tea, enhancing both the educational and emotional connection to the product. The visual narrative not only communicates the product's unique qualities but also reinforces the theme, making the packaging both functional and meaningful.
In addition to its visual appeal, the packaging is constructed from durable corrugated paper with an aircraft box structure, ensuring strength, pressure resistance, and ease of assembly. This practical design choice makes the box convenient for storage and transportation, further elevating its value as a gift item. The combination of innovative storytelling, robust materials, and a stylish minimalist approach has earned "The Tea Has Turned Red" recognition as a top-tier example of creative and professional packaging design.
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