FOR IMMEDIATE RELEASE

Borna Sazegan Brand Identity: Merging Construction Elements with Symbolic Animal Illustrations

Doraj Design House has achieved international recognition by winning the Bronze A' Graphics, Illustration and Visual Communication Design Award for its work on Borna Sazegan's brand identity. The project, completed between April and July 2023 in Yazd, Iran, reimagines the visual language of construction branding by fusing the structural lines of metal frameworks with the symbolic imagery of powerful animals. This creative approach not only distinguishes Borna Sazegan in the market but also encapsulates the company's core attributes-power, endurance, speed, and beauty-through the visual metaphors of a rhinoceros, horse, deer, and lion.

The design process was rooted in extensive research into both architectural structures and animal symbolism, ensuring that each illustration resonates with the brand's strategic vision. The lines used in the illustrations mimic the intersecting beams found in large-scale construction, while the chosen animals serve as accessible symbols for the company's values. The lion, as the brand's primary emblem, represents leadership and command, while the supporting animals reinforce other key qualities vital to the construction industry.

A distinctive feature of this identity system is its adaptability. The illustration technique allows for the expansion of the visual language, enabling the addition of new animal symbols as the brand evolves. The use of both warm and cool colors in the corporate palette further enhances the sense of power and tranquility, appealing to a broad audience. The result is a versatile and memorable identity that not only communicates Borna Sazegan's strengths but also sets a new standard for visual storytelling in the construction sector.

-END-