/COMMUNICATION/newswire -- COMO, CO, ITALY -- WEDNESDAY, 23 JULY 2025, 05:36 UTC+1
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IRAN -- /COMMUNICATION/newswire -- Nov 03, 2024
Tehran-based graphic designer Mohammadreza Eslamparast has been honored with the Iron A' Packaging Design Award 2025 for his Delpasand Black Tea Box, a project that creatively blends cultural symbols and vibrant illustrations to distinguish Ceylon and Iranian teas on store shelves, realized through offset print and unique color palettes.
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Delpasand Black Tea Box, designed by Mohammadreza Eslamparast in Tehran during April and May 2022, has received the prestigious Iron A' Design Award in Packaging Design for 2025. The packaging stands out for its innovative use of illustration and color, symbolizing the unique atmospheres of Ceylon and Iran through carefully chosen imagery such as teapots, farms, elephants, and temples. The design not only highlights the origin of each tea but also creates a visually engaging story that connects with consumers on an emotional level.
Eslamparast's approach involved extensive research into existing tea packaging, leading to the decision to use flat, storybook-style illustrations instead of traditional photographic imagery. This choice, combined with a bold black background referencing the color of dried tea leaves, ensures the Delpasand tea boxes are easily distinguishable on retail shelves. The use of sharp, contrasting colors further aids consumers in differentiating between the two main varieties-Ceylon (with both aromatic and original options) and Iranian tea-while reinforcing the brand's modern and friendly identity.
Produced using offset printing on cardboard with five colors (CMYK plus one Pantone), UV coating, and embossing, the packaging measures 120 mm by 80 mm by 200 mm. The design process overcame the challenge of fitting multiple detailed elements-such as farms, farmers, and cultural symbols-within the compact space of a teapot illustration. The result is a packaging solution that not only meets professional and industrial requirements but also provides a sense of fulfillment and positive emotion, aligning with the values recognized by the A' Design Award jury.
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IRAN -- /COMMUNICATION/newswire -- Aug 07, 2022
Introducing Shadlee, a vibrant and distinctive mocktail drink label design created by Mohammadreza Eslamparast in Tehran, Iran. The design features hand-drawn, modern-style illustrations of mythical animals, using high-contrast colors to attract attention and create a joyful atmosphere.
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Discover the unique Tetra Pak juice packaging designed by Mohammadreza Eslamparast, inspired by Cubism and aimed at attracting every generation with its distinct appearance and flat illustrations.
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