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/COMMUNICATION/newswire -- COMO, CO, ITALY -- SUNDAY, 22 DECEMBER 2024, 21:38 UTC+1

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Introducing "Overpacked" by Jiawen Li: A Creative Solution to Overpacking Issue

CHINA -- /COMMUNICATION/newswire -- Nov 05, 2019

Renowned designer Jiawen Li presents "Overpacked," a unique packaging design addressing overpacking issues, inspired by building blocks and aimed at children's creativity and sustainability.

FOR IMMEDIATE RELEASE

Overpacked: A Creative Solution to Overpacking Issue

Jiawen Li's "Overpacked" is a revolutionary packaging design that tackles the issue of overpacking, particularly prevalent in China. The design is a package of pastries, intended as a gift for families with young children during festivals. Inspired by building blocks, the packaging features monster-like facial designs, promoting creativity and imagination in children.

The unique aspect of "Overpacked" lies in its dual functionality. Once the pastries are consumed, the packaging can be recycled and transformed into building blocks, providing an interactive and sustainable play experience for children.

The project commenced in Xiamen, China, in April 2019, and was completed in Chengdu, China, in January 2020. Jiawen Li's innovative approach has garnered recognition, with "Overpacked" receiving the Bronze A' Design Award in Packaging Design in 2020. This accolade highlights the design's exceptional creativity, resourcefulness, and contribution to sustainability and quality of life improvements.

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Jiawen Li PRHow English/ENG Academic  Packaging
Last Updated: 2023-11-11 01:00:12
Overpacked: A Creative Solution to Overpacking Issue
Image related to "Introducing "Overpacked" by Jiawen Li: A Creative Solution to Overpacking Issue". This visual representation highlights aspects of the press release, including its context and significance in China.
Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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