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Tianyoude Private House Wine: A Fusion of Authenticity and Creativity

Design Department-Saturn Team introduces Tianyoude Private House Wine, a captivating liquor design inspired by the authenticity of highland barley wine. The design incorporates anthropomorphic illustrations of three representative local rare animals, infusing the packaging with vivid creativity and reflecting the unique characteristics of the plateau ecology. The use of environmentally friendly special paper further enhances the design's ecological appeal.

The innovative design positions the Tibetan antelope as the winemaker, leveraging its docile personality and sensitive taste, while the brown bear takes on the role of mixing materials with its strong body. The wild yak, a typical alpine animal, embodies the liquor-making process, paying homage to the historical dominance of women in winemaking. The outer box, resembling a gift box, is crafted from environmentally friendly special paper, aligning with the ecological ethos of the Tibetan plateau.

Realized through the use of environmentally friendly special paper, the design measures 250mm x 90mm x 200mm, presenting a visually striking and environmentally conscious packaging solution. The production period for this project was 15 days, with the design brought to life in Shenzhen, China.

Design Department-Saturn Team's innovative approach to the Tianyoude Private House Wine design has been recognized with the prestigious Bronze A' Design Award in Packaging Design. This accolade celebrates the team's commitment to excellence, creativity, and the integration of best practices in art, science, design, and technology, contributing to meaningful improvements in quality of life.

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