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Lidugaoliang Baijiu Packaging: A Fusion of Tradition and Innovation

Wen Liu's Lidugaoliang Baijiu packaging is a testament to the rich history and tradition of Chinese baijiu. The lid and circular motif on the outer box are inspired by Yuan Dynasty porcelain, paying homage to the origins of Lidu Baijiu. The circular turntable on the box serves as a unique opening method, symbolizing the passage of time and tradition encapsulated in a physical design.

The design highlights Lidugaoliang Baijiu's brewing techniques, which date back to the Yuan Dynasty, making it the oldest and most extensive ancient shochu workshop site in China. The packaging embodies the baijiu's characteristics of clear color, sweet and mellow bouquet, and a long aftertaste, seamlessly integrating these elements with the brand concept.

Utilizing a combination of leather and metal, the outer box and bottle label feature a smooth, rounded design, reminiscent of Yuan Dynasty porcelain. The incorporation of advanced design techniques elevates the brand image, positioning Lidugaoliang Baijiu as a high-end, limited edition product that exudes sophistication and tradition.

Wen Liu's meticulous attention to detail is evident in the smooth, curved shape of the bottle, adorned with embossed sorghum elements. The leather oblique label and the outer box, crafted with a combination of leather and metal, further enhance the packaging's premium appeal. The innovative rotating opening method adds a touch of modernity to the traditional design, creating a harmonious blend of past and present.

The Lidugaoliang Baijiu packaging underwent a meticulous design process, with a focus on upgrading the brand image while preserving its historical significance. The transition from grass green to a refined business green color palette, along with the incorporation of metal tags and golden decorative firing processes, reflects the brand's commitment to quality and exclusivity.

Wen Liu's design team, including Heng Hong Yang and Weijie Kang, played a pivotal role in realizing the vision for Lidugaoliang Baijiu packaging, ensuring that every aspect of the design encapsulated the essence of tradition and innovation.

With its successful debut in 2021, the Lidugaoliang Baijiu packaging has garnered widespread acclaim, earning the prestigious Bronze A' Design Award in the Packaging Design category. This recognition underscores the design's exceptional creativity and its contribution to enhancing the quality of life through art, science, and technology.

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