FOR IMMEDIATE RELEASE

Reviving Traditions with 160 Unique Variations

Pedro Panetto's HEMA Alliance is a visual identity project that embodies the rich heritage of Historical European Martial Arts (HEMA). With 160 variations, the brand symbolizes the diverse global community of HEMA practitioners, allowing each individual to choose a symbol that resonates with their training style and preferences. The project's complex production process involved meticulous research into historical sword models and the application of the Golden Ratio to ensure proportional consistency across all variations.

Each symbol variation, designed in accordance with the Golden Ratio, represents a specific historical weapon, offering practitioners the flexibility to personalize their fencing jackets while maintaining a strong and unified identity. The project's success in capturing the essence of HEMA and appealing to a passionate community led to a significant increase in the association's membership following the brand's launch.

Pedro Panetto, a Brazilian designer known for his expertise in visual identity design and the application of the Golden Ratio, has received recognition for his work, including the Bronze A' Design Award in 2020 for the HEMA Alliance. His dedication to reviving traditions and fostering unity within the HEMA community has established him as a prominent figure in the field of design.

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