FOR IMMEDIATE RELEASE

Traackr's New Brand Identity Redesign

Traackr, the leading influencer marketing platform, unveils its new brand identity redesign, crafted by renowned graphic designer Felice Della Gatta. The redesign aims to encapsulate the multifaceted success of Traackr, representing its global data, seamless user experience, and incredible customer success program. The new identity combines soft shapes, bold typography, and an eclectic color palette, setting Traackr apart in the industry.

The project, conducted in close collaboration with Traackr's head of marketing and head product, entailed a general overhaul of the company's brand strategy, including a new logo, color palette, brand style guide, various print and digital collaterals, and the traackr.com website redesign.

The identity redesign process was conducted in three main phases: Discovery, Research and visual direction explorations, and Identity redesign. It involved the creation of various digital and print assets using Adobe Creative Cloud software and the design of the new traackr.com website in Figma, powered by Webflow.

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