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Mao Tai Chun Liquor Design by Zeng Li

Zeng Li, a prominent designer from SHEN ZHEN, China, has unveiled the innovative Mao Tai Chun Liquor design, a fusion of traditional Chinese culture and modern aesthetics. The design draws inspiration from the profound cultural heritage of Liquor products, aiming to create a Chinese fashion product that resonates with the modern consumer.

The unique properties of the design lie in the intricate metal lid, featuring the year of the rat theme with a hollow-out process. The packaging and bottle are adorned with concise text structures and cultural elements, emphasizing the charm of Chinese cultural elements. The use of the master han meilin zodiac stamp further enhances the product's value and cultural significance, creating a unique cultural memory exclusive to Mao Tai Chun Liquor products.

Realized through high-temperature calcination printing technology on green ceramic bottles and metal hollowing technology for the lid, the design showcases exceptional craftsmanship. The outer package features beige special paper spot color printing and hot stamping technology, adding to the overall allure of the product.

Zeng Li's Mao Tai Chun Liquor design has been recognized with the Bronze A' Design Award in 2020, celebrating its outstanding creativity and ingenious incorporation of Chinese cultural elements into modern packaging design. The design not only pays homage to China's rich cultural heritage but also appeals to the modern young consumers, contributing to the preservation and appreciation of traditional Chinese fashion elements.

This exceptional design project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020, showcasing Zeng Li's dedication to incorporating cultural identity and classical elements into contemporary design.

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