/COMMUNICATION/newswire -- COMO, CO, ITALY -- SUNDAY, 17 NOVEMBER 2024, 13:27 UTC+1
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CHINA -- /COMMUNICATION/newswire -- Oct 01, 2021
Shanghai, China - May 15, 2022 - Shanghai Yuanshang Culture Communication's innovative Freeze Dried Coffee Packaging, inspired by Chinese traditional culture, wins the prestigious Golden A' Design Award.
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Shanghai Yuanshang Culture Communication's Freeze Dried Coffee Packaging draws inspiration from the "five elements" in Chinese traditional culture, integrating traditional colors and exquisite design. The packaging caters to young consumers, embodying the brand's themes of ingenuity, quality, and fashion.
The packaging is a fusion of traditional Chinese elements and modern aesthetics, creating a unique and fashionable look. It features printed outer labels, coated paper, and injection-molded small cans made of polypropylene (PP).
The design team conducted extensive research, visiting coffee shops and gathering places for young people to understand customer preferences. The packaging's visual recognition and convenience in carrying and storage make it stand out on supermarket shelves and coffee trucks.
Shanghai Yuanshang Culture Communication's project started in November 2020 and concluded in May 2021, with a focus on mastering the production process and maintaining the integrity of the packaging. The company's dedication to creating high-quality trendy coffee reflects in every aspect of the design.
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