FOR IMMEDIATE RELEASE

Revolutionary Vodka Soda Packaging

John Eresman introduces Gradient Vodka Soda, the world's first alcohol mixed pack with multiple, gradually reducing alcohol content drinks in one box. This unique concept encourages moderation and control over alcohol intake, offering 8%, 7%, 6%, 4%, 3%, 2% alc./vol. in sleek 355 mL cans. The design features a dot matrix grid, aligning perfectly with the one-of-a-kind six-in-a-line box, providing a fun way to moderate alcohol consumption.

The production of Gradient Vodka Soda involved meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and 24pt beverage grade box. The unique concept is realized through the alignment of the dot matrix grid at all stages of production.

Designed to be enjoyed from the higher alcohol end to the lower alcohol end, Gradient's in-line design and perforated top nudge consumers to drink in the proper order. By starting strong and gradually decreasing alcohol intake, this innovative packaging allows consumers to enjoy a few drinks without letting the night get out of hand.

Launched in Canada in August 2021, Gradient Vodka Soda has received an incredible response and is scheduled for international exports late 2022. The design is backed by research indicating a growing demand for moderation in alcohol consumption, with 52% of U.S. consumers seeking to reduce their alcohol intake.

John Eresman, the creative mind behind Gradient Vodka Soda, is a Cannes Lion and One Show winning advertising copywriter. His belief in the power of moderation has led to the creation of this groundbreaking product, aimed at helping people moderate their nights for a brighter world.

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