FOR IMMEDIATE RELEASE

Nongfu Spring Mix Limited Gift Box for Mix Milk Tea

Blackandgold Design (Shanghai) Co., Ltd. has unveiled a unique limited gift box for Nongfu Spring Mix Milk Tea, designed to celebrate the Year of the Tiger in 2022. The packaging is inspired by the Chinese nursery rhyme "Beat the Tiger," featuring a tiger head design with whirls replacing its eyes, creating an interactive and celebratory experience for consumers. This e-commerce exclusive packaging aims to attract young consumers and create a buzz on social media.

The design team broke away from conventional Chinese New Year packaging norms by infusing humor and creativity into the packaging, departing from the traditional red and gold color scheme and blessing copy. The packaging's dramatic and unique approach establishes a strong link between the product and the Year of the Tiger, offering a refreshing and unexpected design for the market.

Measuring at 213mm in width, 141mm in depth, and 169mm in height, the limited gift box is made of paper with gloss lamination, showcasing a blend of creativity and technical finesse. The design encourages interaction between consumers and the packaging, as the tiger's eyes are replaced by whirls, creating a playful and engaging experience for the users.

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