FOR IMMEDIATE RELEASE

Visual Identity Design for "Occasional Motto" by Zhenqi Ji

Zhenqi Ji, a visual designer based in Irvine, California, unveils "Occasional Motto," a unique visual identity design project that aims to encourage people to cherish and record their cherished memories. The project commenced in August 2019 and is a testament to Ji's innovative approach to branding and design.

Inspired by the concept of preserving life's precious moments, "Occasional Motto" is an independent stationery atelier located in Irvine, California. The design features a ligature on the letters "a" and "l" in the company name, serving as a central memory point in the branding.

The visual identity includes a series of elements such as icons, seals, and illustrations, each contributing to a warm, clean, and modern touch. The envelope, measuring 220mm x 110mm, is crafted from surfaced enhanced white wove paper, adding a touch of elegance to the design.

Key illustrations depicting hands holding pens, polaroid films, and notebooks were created to convey the brand's primary products in an exquisite and elegant manner. These illustrations serve as a unique and eye-catching representation of the brand's core values.

Zhenqi Ji's meticulous approach to design and branding has earned "Occasional Motto" the prestigious Iron A' Design Award in 2020. This recognition highlights the project's innovative and practical design, meeting professional and industrial requirements while contributing to a better world.

Zhenqi Ji, a visual designer known for his systematic and targeted design concepts, is the founder of Fanzine Studio in Irvine. His work has garnered recognition and numerous business achievements, showcasing his commitment to excellence in design and visual communication.

-END-