Korea Sport Coach Federation Unveils New Branding and Visual Identity
REPUBLIC OF KOREA -- /COMMUNICATION/newswire -- Aug 07, 2019
Korea Sport Coach Federation introduces a new branding and visual identity, drawing inspiration from the passion and dedication of athletes and coaches, aiming to revolutionize the sports industry. The project commenced in August 2019 in Seoul, Korea, and is ongoing, with the first logo type and visual identities revealed in January 2020.
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KSCF Unveils Innovative Branding and Visual Identity
The Korea Sport Coach Federation (KSCF) has launched a groundbreaking new branding and visual identity, designed by Yena Choi and the B for Brand Creative Team. The heart logo, derived from the X-Y axis, symbolizes the euphoria and adrenaline of athletes, the dedication and affection of coaches, and the general love for sports.
What sets KSCF apart is its unique heart logo, composed of four puzzle pieces: ear, arrow, foot, and heart. Each piece represents listening, goal and direction, ability, and passion, respectively. This innovative approach reflects the unity and collaboration between athletes and coaches in achieving their goals.
Utilizing digital printing for eco bags and premium paper for the members' booklet, KSCF has ensured the highest quality in its branding materials. The project has faced challenges in developing Korean typefaces, but the team is committed to delivering a distinctive and identifiable visual identity.
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