FOR IMMEDIATE RELEASE

HAOKAN CITY: Fostering City Brands Through Modern Video Creation

Baidu Online Network Technology. Beijing has unveiled HAOKAN CITY, an online and offline video creation activity focused on city brands. This innovative platform combines modern technology with city humanistic characteristics, local cultural tourism, fashion, and new technology to create a customized icon for each city. Through 3D display and short videos, HAOKAN CITY aims to inspire the young generation to record, communicate, and spread the unique culture of each city, bridging the gap between traditional art and modern life.

Utilizing dynamic propaganda, 3D display, metaverse, and other digital technologies, the platform makes traditional culture visible, audible, and perceptible. Traditional Chinese elements such as knot buttons, piping, weaving, and embroidery are fully displayed in the outfit of the platform's personalized IP image, Dongfang Chen, through 3D simulation.

Online, the platform encourages both old and young artists to engage with traditional city culture through innovative expression techniques. Offline, it collaborates with various industries in innovative and interactive ways to expand the application of industry scenarios, holding grand activities and promoting the integration of traditional art and modern life.

HAOKAN CITY was designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022. It aims to revitalize regional city content and promote the cultural identity rooted in the hearts of people through high-quality videos.

The project overcame challenges in linking culture and humanity, creating a strong intellectual and cultural output IP of HAOKAN CITY. By promoting the spread of traditional culture from both online and offline levels, it aims to break cultural barriers, promote urban cultural digital upgrades, and create a new creation ecosystem, reviving the charm of traditional culture in modern times.

HAOKAN CITY is the winner of the Bronze A' Design Award in Advertising, Marketing, and Communication Design in 2023, recognized for its outstanding and creatively ingenious designs that contribute to quality of life improvements and make the world a better place.

-END-