Transformative Typeface Design Unveiled by Takahiro Eto for Better Bodies Hi Workout Studio
JAPAN -- /COMMUNICATION/newswire -- Sep 06, 2021
Takahiro Eto introduces a revolutionary typeface design that adapts to the user's environment, guiding and encouraging them through a unique visual experience at Better Bodies Hi workout studio in Aoyama, Tokyo.
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Better Bodies Hi: Transformative Typeface Design
Takahiro Eto, in collaboration with Takaaki Nakamura and Shizuka Iijima, has unveiled a groundbreaking typeface design for Better Bodies Hi workout studio. The innovative typeface transforms in three stages, adapting to the user's journey from the reception to the workout area. This transformative design aims to prepare users gradually for their exercise routine, creating a unique and encouraging environment.
The specialized typeface, ranging from small application icons to institutional signage up to 1045mm in height, dynamically adjusts its weight and size to guide and motivate users. The design team strategically implemented different typefaces based on the user's situation, contributing to the overall quality of the user's experience.
By utilizing this transformative typeface in the studio's logo, website, and products, Takahiro Eto has successfully crafted a distinct brand identity for Better Bodies Hi, enhancing the visual experience and reinforcing the studio's mission.
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