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Tongchuang Design by Yongjun Chen

Yongjun Chen's Tongchuang design, inspired by the rich connotation of Chinese characters, features a unique disappearing ink effect that gradually fades during the product's shelf life, promoting health and reducing environmental impact. The visual presentation showcases the product's decontamination and whitening performance, setting it apart from competitors and enhancing brand recognition.

The special ink printing technology used in Tongchuang allows all graphics to gradually oxidize and disappear, offering a novel and intuitive visual experience. The design's efficient communication and contemporary presentation of ancient Chinese characters inherit tradition while maintaining a modern appeal, contributing to its strong and striking personality that promotes sales.

Yongjun Chen, a teacher, professor, and creative director at Shenzhen Technology University, has received numerous accolades for his commitment to green product design and innovation. His Tongchuang design was awarded Bronze in the A' Packaging Design Award 2021, recognizing its outstanding and creatively ingenious approach to packaging design.

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