FOR IMMEDIATE RELEASE

Changle: Redefining Health Wine Packaging

Huang Hai Xia's Changle stands out as a unique health wine product under Maotai Group, offering a mid-end Baijiu to meet the demand for Moutai group health wine at a more accessible price point. The packaging integrates the concept of longevity, featuring Chinese Ganoderma lucidum, crane, and Nanshan in a light retro color palette.

Utilizing corrugated paper, the packaging is designed for efficient transportation, with the box measuring 100mmx100mmx270mm and the bottle containing 500ml of the health wine.

The design incorporates elements of longevity and health, distinguishing itself from similar products and instilling a positive concept into consumers.

Changle's unique design overcomes the challenge of space-saving and quick assembly, aligning with modern environmental protection concepts. The project was completed within one month in Shenzhen, reflecting extensive research into health wine and the preservation of traditional Chinese aesthetics.

Designer Huang Hai Xia, known for her love of life, nature, and traditional Chinese culture, has been recognized with the Iron A' Design Award in 2021 for this innovative and practical creation.

-END-