FOR IMMEDIATE RELEASE

Effortless: China's First Precise Customized Hair-Care Brand

Effortless, a groundbreaking hair-care brand designed by Hengchen Shi, has been unveiled as China's first precise customized hair-care brand. The brand offers over 300 customized and precise hair care solutions, catering to the personalized needs of consumers of all hairstyles, living environments, and styling habits.

The font used for the logo, Humanist sans serif, embodies modern simplicity while maintaining the soft beauty of changing serif body lines, aligning perfectly with Effortless's brand style. The brand symbol combines the initial letter E with the precise scale line, integrating the brand name with the brand concept.

Effortless's core concept of "function equals aesthetics" is a key element of the internationalism style. Under the Oriental context, the brand explores the internationalism style with an Oriental sense, creating a unique and innovative project.

The project was completed in 2021, and it is a winner of the prestigious A' Design Award, receiving the Silver A' Design Award in Packaging Design in 2023. This accolade recognizes the outstanding expertise and innovation demonstrated by Effortless, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

-END-