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Kind Tea: Tea Packaging Designed for a Charitable Cause

Wishnia Design's Kind Tea is a heartwarming initiative to support patients with Duchenne muscular dystrophy. The packaging reflects the carefree spirit of two boys fighting the disease, with each flavor represented by a joyful color palette. The project aims to raise awareness and funds for the cause, showcasing the boys' resilience in an understated manner.

The colorful packaging, featuring a cute character, symbolizes the carefree nature of childhood and comes in three flavors, each corresponding to a different color. Additionally, each flavor has a winter version of the packaging, adding a seasonal touch to the design.

Wishnia Design's approach focused on creating a simple and economical production process for the packaging, considering that the boys would eventually take on this task themselves.

Not limited to design, the project also involves outreach efforts to various establishments such as coffee houses, dental offices, medical centers, local stores, and beauty centers to sell Kind Tea. The goal is to raise awareness about Duchenne muscular dystrophy and contribute to the boys' rehabilitation efforts.

The Kind Tea project was initiated in January 2021 and continues to support the cause. The design team's research and inspiration stemmed from the boys' courageous entrepreneurial spirit, aiming to bring positivity and beauty into their lives despite the challenges they face.

For Wishnia Design, the Kind Tea project represents a meaningful endeavor to support the younger generation and raise awareness about Duchenne muscular dystrophy. The team's dedication to this cause is evident in their efforts to contribute to the boys' rehabilitation and help their parents through the sale of Kind Tea.

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