FOR IMMEDIATE RELEASE

SDDA Rebranding: Redefining Corporate Identity

Guorong Men, an accomplished graphic and product designer, has unveiled a transformative rebranding project for the Shandong Dancesport Association (SDDA). The rebranding initiative aims to redefine the corporate identity of SDDA, emphasizing the cultural heritage and aspirations of the organization.

The new logo design is a departure from the previous concrete dance figure, offering a more concise and easily recognizable graphic. By incorporating a single line from rotating dance steps, the new logo captures the essence of SDDA's artistic pursuit and achievement. Additionally, the incorporation of ten dance-graphics from classic postures enhances the clarity of the relationship between the body and dance, ensuring compatibility across various media platforms.

Utilizing multimedia display technology at competition venues and adhering to environmental requirements for printing and clothing materials, the rebranding project reflects a commitment to modernity and sustainability. The brand identity guidelines further regulate logo specifications to ensure legibility and consistency across all applications.

Guorong Men's rebranding of SDDA represents a fusion of cultural symbolism and modern design principles, offering a fresh perspective on corporate identity within the realm of dancesport associations.

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