FOR IMMEDIATE RELEASE

Open Air: Unveiling a New Dimension in Corporate Identity

AnaFatia presents Open Air, a groundbreaking graphical identity and visual expression of a video mapping combined with a vertical acrobatic dance show. This innovative design project aims to redefine the boundaries of corporate identity through a unique fusion of art and technology. The project commenced in February 2021 in Lisbon and was completed in August, culminating in a public showcase in September at Estremoz.

The Open Air design team, led by Creative & Art Director Ana Fatia and Graphic & Motion Designer Sofia Silva, overcame significant technical and creative challenges to realize this visionary project. The design features a series of 3D elements integrated with video mapping and robotic vertical dancing, creating a mesmerizing and immersive experience for the audience.

Open Air is characterized by its semiotic connection, where video mapping meets circus, offering an immersive illusion through organic movement and innovative transformation. The design's unique properties lie in its dynamic, abstract, and disruptive graphical expression, blurring the lines between 2D and 3D drawings.

The interaction of the design with the audience is centered around empathy, mystery, and information, creating a sense of connection and intrigue. The project represents a fusion of hope and art, embodying a just transition urgently needed in the contemporary world.

Open Air has been recognized with the Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design in 2022, celebrating its outstanding creativity and resourcefulness. AnaFatia, based between Lisbon and Shanghai, has been acknowledged as one of the 150 most talented designers globally and continues to push the boundaries of design through her unique artistic vision.

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