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He He Logo Design

Chao Yang's He He logo design draws inspiration from the Chinese character "he" and the Western "&", symbolizing the fusion of Chinese and Western art. This artistic brand logo uniquely integrates Eastern and Western cultures, creating a distinctive visual image that embodies the combination of art and agriculture.

The logo, designed with a blend of Eastern and Western characters, creatively incorporates cultural and artistic elements from both traditions. This fusion realizes a brand image with the connotation of the integration of Eastern and Western cultures.

With no fixed size, the logo can be adapted to various media and packaging, making it versatile for different applications. It can be directly used in packaging and outdoor publicity, enhancing the brand's visual communication.

The project commenced in April 2020 and concluded in November 2020 in Hangzhou. The design process involved overcoming the challenge of seamlessly integrating Chinese and Western culture to form a character symbol, resulting in a brand logo with global recognition.

Chao Yang's He He logo design was honored with the Bronze A' Design Award in 2021, recognizing its outstanding creativity and ingenious fusion of Eastern and Western aesthetics.

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