FOR IMMEDIATE RELEASE

Love is Invisible: A Campaign by Super Joey Foundation

The Super Joey Foundation, dedicated to childhood cancer care, has launched the "Love is Invisible" campaign to combat discrimination against Asians in the United States. The concept is based on the idea of 'water tolerance' in Asian culture, symbolizing the invisibility of love to eliminate discrimination and barriers. Proceeds from the product sales will be used to support children with cancer in the U.S.

The campaign features T-shirts and packaging designs created by the Tsddesign team, with young volunteers of different races wearing the "Love is Invisible" series to promote the concept in public welfare activities across nearly 20 cities in the U.S.

The cylindrical paper outer packaging and pure cotton clothing reflect the campaign's message, with the outer packaging measuring 12cm in diameter and 25cm in height. The designs are inspired by blue and white porcelain, water, and Asian culture, aiming to resonate with both Eastern and Western cultures.

The campaign, realized in Los Angeles, California, from July to December 2021, aims to express the concept of love that transcends cultural boundaries and promote social progress and development. The "Love is Invisible" campaign has been recognized with the Silver A' Design Award in 2022 for its outstanding creativity and innovation.

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