FOR IMMEDIATE RELEASE

"Amarico" Logo and Packaging Design

Little Greta, a creative team from Prague, has unveiled the captivating logo and packaging design for "Amarico," a new range of non-alcoholic aperitifs. The design draws inspiration from the product's complex aromas and piquancy, reimagining the essence of La Dolce Vita in a modern approach to the aperitif. The design features botanical motifs and contemporary handmade fonts, encapsulating the essence and ambience of the aperitif.

Utilizing digital crayons, the team carefully crafted the design to reflect the product's sensory essence, incorporating individual herbs into elegant illustrations and decorative art-inspired compositions. The label, adorned with gilded outlines of herbs and logos, embraces the bottle, creating a visually striking presentation.

The project, which commenced in December 2019, was a collaborative effort between the design team and the Italian producer of Amarico, culminating in a global launch in December 2020.

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