/COMMUNICATION/newswire -- COMO, CO, ITALY -- FRIDAY, 15 NOVEMBER 2024, 01:22 UTC+1
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JAPAN -- /COMMUNICATION/newswire -- Jul 19, 2021
SOLIT, a semi-personalized inclusive fashion brand, is breaking barriers by offering over 1,600 patterns of size, regardless of body type, disability, or sexuality, at an affordable price.
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MISAKI TANAKA's SOLIT is a game-changer in the fashion industry, addressing the clothing needs of individuals with disabilities and sexual minorities. By involving these communities in the development process from the planning stage, SOLIT ensures that each design is tailored to the unique needs of the wearer.
With a focus on sustainability, SOLIT adopts a made-to-order model, cutting fabric only after receiving a request and producing in the right quantities, minimizing waste and environmental impact.
Reflecting the voices of medical and welfare professionals, SOLIT's design specification allows for over 1600 possible combinations, ensuring a perfect fit for each customer.
The project, initiated in September 2020 in Japan, has overcome numerous creative, technical, and research challenges to create a truly inclusive fashion line. The brand's commitment to social design has been recognized with the prestigious Bronze A' Design Award in 2022, highlighting its outstanding contribution to improving quality of life and making the world a better place.
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