FOR IMMEDIATE RELEASE

Fly By Jing's Rebranding

Fly By Jing, the brainchild of founder Jing Gao, has unveiled a striking new packaging design that embodies the brand's unapologetic values and purpose. The rebrand, led by Head of Brand Jazlyn Patricio-Archer and designed by DayJob Agency, draws inspiration from the founder's journey and the soulful eateries of her hometown Chengdu.

Rooted in tradition but made for the modern palate, Fly By Jing's new packaging stands out with its boldness and striking color palette. The design, which includes run-on sentences breaking down the brand and an unapologetic tone, reflects the brand's refusal to conform to conventional notions of value, taste, and tradition.

The glass jar packaging, measuring W 6mm x D 6mm x H 8.5mm, further emphasizes the brand's commitment to quality and innovation. This rebranding effort has earned Fly By Jing the Bronze A' Design Award in the Packaging Design category, recognizing its outstanding creativity and contribution to quality of life improvements.

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