FOR IMMEDIATE RELEASE

Brand Identity Design for Tgl by Wei Sun

Wei Sun has unveiled a distinctive brand identity design, Tgl, which aims to revolutionize children's education through innovative and engaging activities. The logo, combining the first letter "T" with a hummingbird graphic, symbolizes the brand's spirit of curiosity and exploration. The brand IP, based on the prototype of the hummingbird, establishes a three-dimensional character image, fostering emotional connections with children.

Tgl, a research and education platform for children, utilizes the hummingbird as a carrier of brand memory, creating a rich, interesting, and memorable brand image. The brand IP, through role switching in different scenes, enhances interaction with children, conveying humanistic care and improving the brand's core competitiveness.

The simple logo design not only saves communication costs but also creates a visual symbol with exclusive brand memory. The brand IP, as a derivative of the brand, realizes various forms of creative extension across fields, enhancing user interaction and conveying the brand's humanistic care.

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