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Liu Fangling: A Unique Pickled Radish Packaging Design

Pufine Creative introduces Liu Fangling, a pickled radish packaging design that encapsulates the tradition and beauty of nature. The design is inspired by the founder and her daughter's dedication to making pickled radishes in the mountains, embodying the essence of the "watchmen of the yamada." The packaging illustrates a young mother and her daughter planting radishes in the mountains, forging a deep connection with female consumers. The inner box, shaped like a radish, enhances the natural, healthy, and engaging experience, elevating the product's quality.

The packaging material is eco-friendly, utilizing paper for natural degradation and recycling, while the aluminum foil inner packing container ensures hygiene, portability, and reduced transportation costs. With a capacity of 100ml x 6 pots, the outer box measures 350x140x65mm, offering a delightful and sustainable packaging solution.

Notably, the design has garnered significant recognition, including the 2019 Silver Award at the "Hubei Geographical Indication Product Competition" and the "Most Popular Project" at the "Workmate Cup" of Hubei Province in 2019, among other accolades.

Women are the primary consumers of this product, and the design effectively bridges the gap with its target audience. The radish-shaped inner box not only serves as a unique packaging but also doubles as a small decoration or storage container after use, adding value beyond the initial purchase.

Completed in 2018, the Liu Fangling design has achieved remarkable success, with sales exceeding 10 million yuan in 2019, marking a 2x increase from the previous year. The brand was also featured on China Central Television and emerged as a finalist in the National Crowdfunding Poverty Alleviation Competition in 2019.

The design's inception stemmed from a desire to revolutionize the pickled radish industry, infusing products with quality and innovation. Pufine Creative's Liu Fangling design has not only overcome creative and technical challenges but has also redefined the traditional and mundane, transforming it into a thoughtful and ingenious gift.

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