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Revolutionizing Olive Oil Packaging with Yo,verde

Renowned Spanish graphic designer Antonio Cuenca unveils Yo,verde, a groundbreaking packaging design for early harvest olive oil, blending the essence of farming and pharmaceutical expertise. The design, inspired by classic syrup jars, features a white-painted glass bottle with a simple, yet iconic appearance, and a pixelated heart logo formed from a pharmaceutical cross. The product's standout green color and health-centric concept redefine traditional olive oil packaging, offering a unique and consistent brand experience.

Crafted with precision, the 500ml glass bottle is painted in white and printed in two colors, emphasizing its strong green hue and health-focused branding. The design's unique properties and emphasis on health make it a standout in the olive oil sector, breaking conventional design concepts and setting a new standard for the industry.

Yo,verde is not just a visual masterpiece; it's also designed for practicality. The bottle's reduced measurements and non-refillable, anti-drip screw cap ensure a delightful serving experience. This Extra Virgin Olive Oil is exclusively available in pharmacies, health stores, and through the brand's website, offering a unique distribution approach.

Inspired by the need to connect with health-conscious consumers worldwide, Yo,verde was conceptualized and brought to life in Úbeda, Spain, from November 2016 to February 2017. The design overcame the challenge of creating a fresh, unconventional visual language for olive oil packaging, catering to a global audience while maintaining simplicity and cost-effectiveness.

Antonio Cuenca, the creative mind behind Yo,verde, is a distinguished graphic designer specializing in branding and packaging design. As the founder and creative chief at Superfluido design studio, Cuenca's design philosophy revolves around simplicity and effective communication, evident in his award-winning work. His dedication to creating unique brand patterns and fostering close relationships with clients sets him apart in the design industry.

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