FOR IMMEDIATE RELEASE

Shguijiu Dian: Baijiu Packaging Design

SHANGHAI GUIJIU CO., LTD. has unveiled "Shguijiu Dian," a high-end Baijiu packaging design that draws inspiration from Shanghai Tower, the tallest building in China. The packaging reflects an international urban style and a futuristic spirit, aiming to appeal to a younger demographic and symbolize the city's forward-looking ethos.

The design features a crystal bottle with a mirror-like metal cap, embodying a sense of future with its spiraling curves and asymmetric shape. The silver-plated packing box is cylindrical with an irregular curved surface, evoking undulating changes. The outer box measures 110mm in diameter and 330mm in height, while the bottle dimensions are 80mm in diameter and 300mm in height.

Combining the urban landmark with the product aims to integrate urban culture, art exhibitions, and tourism visits, enhancing wider dissemination and reducing material waste. The project overcame challenges in presenting urban spirit, product positioning, and high-end gifting in a single product, marking a significant innovation in the Baijiu industry.

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