FOR IMMEDIATE RELEASE

Blueocean: Redefining Market Data Access for Brand Owners and Marketers

Sixty Two proudly presents Blueocean, a groundbreaking website design aimed at transforming the way brand owners and marketers access market data. The project, initiated in October 2019 and completed in December 2019 by a talented team based in Jakarta, Indonesia, has been recognized with the prestigious Bronze A' Design Award in 2021. Blueocean's primary objective is to provide affordable access to market data, empowering users to proactively build a solid business strategy. The website offers a range of features, including brand personality assessments, content checks, competitor benchmark analysis, and actionable suggestions, all presented through seamless visualization and an easy user experience.

The design challenges for this project included creating a user-friendly flow for users to obtain their brand assessment and developing complex visualizations of brand identity that are easy to understand. Despite the absence of formal usability research, all designs were rigorously validated through pilot tests with a number of business users, ensuring the highest quality and functionality. With a clean, energetic, and professional platform, Blueocean caters to business users, allowing access via laptop, tablet, or smartphone.

Blueocean's innovative approach to market data access sets it apart, offering brand owners and marketers the tools to understand millions of market data and gain insights to help them strategize and stay ahead of competitors. This website marks a significant leap forward in the digital landscape, providing a valuable resource for businesses seeking to enhance their market intelligence and competitive edge.

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