FOR IMMEDIATE RELEASE

Nobuya Hayasaka's Innovative Packaging Design for Sakura Shimizu

Nobuya Hayasaka's packaging design for Sakura Shimizu is a testament to his creative vision and attention to detail. The achromatic flower boxes and paper bags, all in a uniform gray color, serve to accentuate the vivid colors of the flowers, allowing them to stand out and take center stage. The packaging is not only visually appealing but also functional, with the flower box designed to be easily displayed in the purchaser's home, harmonizing with their decor.

Hayasaka's use of the typography of the Japanese character for "flower" as a brand symbol adds a unique and culturally significant touch to the design. This symbol, kept simple to not interfere with the floral art, is used across all brand tools, including store cards, postcards, and wrapping paper, effectively communicating Sakura Shimizu's position as a Japanese floral artist.

The herbarium gift, covered in gray paper, creates an element of surprise for the recipient, as the vibrant colors of the flowers are revealed upon opening. This thoughtful design interaction enhances the overall experience of receiving floral gifts from Sakura Shimizu.

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