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Ningxiahong Reign Title Liquor Bottle Design

The Ningxiahong Reign Title Liquor Bottle design by Sunkiss Design Team is a celebration of classical Chinese culture and modern packaging innovation. The design draws inspiration from the concept of "round sky and square earth," incorporating the colors black, red, and gold to enhance the perceived product quality. The reign title, a symbol of historical significance, is elegantly applied through calligraphy, creating a unique visual identity that resonates with consumers.

Utilizing porcelain with a matte finish, the packaging material exudes sophistication, while the reign title is meticulously crafted through gold stamping and decaling, adding a touch of luxury to the design. With a bottle volume of 750ml and dimensions of 300mm in height and 75mm in diameter, the design exudes elegance and cultural richness.

The project commenced in April 2019 and was completed in June 2019, with the design being realized in Beijing and production taking place in Zhongwei, Ningxia. The design team, led by Zhou Hong and Wu Changzhi, overcame the challenge of revitalizing the Ningxiahong brand by infusing it with rich cultural elements, ultimately earning the prestigious Bronze A' Design Award in 2020.

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