FOR IMMEDIATE RELEASE

Positive and Negative Font Design for CIDIH

Peng Wang's positive and negative font design for CIDIH is a unique representation of the inclusive and international brand identity of the educational and scientific research base. The font design, symbolizing the harmonious unity of theory and practice, was realized to reflect the founding purpose of CIDIH, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella.

The innovative font design, with C and D as positive and negative to each other, embodies the inclusiveness of CIDIH as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation, while H symbolizes the hub, reflecting the connection of international design innovation resources with CIDIH as the center.

This special font design has been applied to all contents of the organization, from printed materials to digital signage, websites, screens, cut sheets, and acrylic, ensuring a consistent and impactful brand representation across various platforms.

Peng Wang's design language rationalizes the contingency of letter positive and negative shapes, providing a new method for brands to explain their concepts effectively, while also contributing to reducing ink wastage in printers.

The positive and negative font design serves as a key element in creating a strong first impression for users interacting with CIDIH, facilitating a smooth understanding of the institution's brand concept in the future.

The project, initiated in November 2020, was successfully implemented in May 2021, showcasing the dedication and expertise of Peng Wang in realizing the inclusive and international brand identity of CIDIH.

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