FOR IMMEDIATE RELEASE

Visual Appeal and Practicality Combined in Souldar Cracker

Yeqin Chen's Souldar Cracker packaging design stands out with its unique approach to visually stimulating consumers while providing practical benefits. The design aims to evoke sensory experiences through visual cues, effectively conveying product information and creating an appetite appeal.

The packaging's concise layout and allocation of products create a sense of expanded space, while the top-down "rainfall" chocolate sauce design adds a dynamic element. The use of brown as the main color represents the product flavor, and the overall color combination effectively conveys product information and emotions.

Utilizing ivory board for packaging materials and incorporating gold stamping for selected elements, the Souldar Cracker design showcases a blend of creativity and technical precision. The compact size of 210x150x50mm ensures convenient storage and transportation, while independent packaging maintains product freshness and flavor.

Yeqin Chen's Souldar Cracker design project commenced in May 2020 and was completed in July 2020 in Shantou, China. The design was driven by extensive consumer research, aiming to address the need for informative and visually appealing packaging that influences purchase decisions.

Despite the challenge of capturing consumers' attention in a fraction of a second, the Souldar Cracker design successfully balances visual appeal with conveying essential product information, enhancing the overall consumer experience.

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