FOR IMMEDIATE RELEASE

Haci Bekir Halva Packaging Redesign

Polin Kuyumciyan, a freelance graphic designer from Istanbul, has successfully revamped the packaging of Haci Bekir's halva, infusing it with modern patterns and vibrant colors to appeal to a younger demographic.

The new packaging design draws inspiration from the textures and ingredients of the halva, with distinct patterns for each flavor - plain, cocoa, and pistachio. The bold and flashy colors give the traditional brand a fresh and youthful look, capturing the essence of the 21st century while preserving the legacy of Haci Bekir.

Utilizing carton sleeves to enhance the presentation, the updated packaging breathes new life into the bicentennial brand, making it more relatable to the younger generation. The project, which commenced in December 2019 and concluded in February 2020, was based in Istanbul and aimed to bridge the gap between tradition and modernity.

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