FOR IMMEDIATE RELEASE

Breaking Stereotypes with Iridescent Oolong Tea Packaging

CHIEH YU CHIANG presents "Iridescent," a groundbreaking packaging design that redefines the traditional image of tea culture. This project aims to introduce a fresh perspective to different generations and the world, incorporating the concept of shadows and lights, virtuality, and reality.

Utilizing a combination of eastern and western art, lifestyle, and culture, the design features ink brush strokes with vivid colors and various materials and printing methods. The strength of the brush strokes and ink colors represents the taste of Taiwanese tea, while vibrant colors and shimmering film symbolize the highlights of the product.

In an effort to achieve the actual lights and shadows, the project underwent extensive experimentation with different materials, colors, and printing methods. Ultimately, hologram and shimmering film were chosen to create a captivating visual experience for consumers.

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