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East Side Craft Beer Label Design

Renowned Italian designer Roberto Terrinoni's East Side craft beer label design has been awarded the Bronze A' Design Award in 2020. The label design, characterized by its unique storytelling and visual architecture, has garnered attention for its elegant and versatile collage technique.

Terrinoni's design for East Side craft beer labels is a testament to the rich storytelling tradition of Italian craft beer. Each label is a visual narrative, combining flavors, legends, qualities, and ideas to enhance the beer-tasting experience. The intricate visual architecture incorporates photographic elements in collage style, vibrant colors, and heraldic pictograms, effectively conveying the product's story and brand identity.

Utilizing a collage technique, the design integrates visual elements that highlight the product's identity, such as references to the beer's name, typology, and ingredients. The logo design, representing the corporate identity, is based on a simple yet impactful shape, which is replicated on the die-cut labels and symbol system of each beer, adding a colorful and heraldic customization.

The craft beer label design project was initiated in 2015 in Latina, Central Italy, coinciding with the burgeoning success of a new brewery. The collaboration between Terrinoni and the brewery has resulted in the restyling of three labels initially, with a current range of 22 labels and a goal to reach 30 by the end of 2020. The brewery has rapidly gained recognition in the Italian and international craft beer scene, positioning itself as a rising star.

Overcoming the challenges of a nascent craft beer market in Italy, Terrinoni's design successfully blends market research insights from abroad with the demands of the Italian consumer. The label design reflects the brand's dominance in the craft beer industry, distinguishing itself from industrial beer labels and elevating the product's identity.

Roberto Terrinoni's East Side craft beer label design has not only captured the essence of Italian craft beer but has also been recognized with the prestigious Bronze A' Design Award, celebrating its creative ingenuity and contribution to the enhancement of quality of life.

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