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Yagumitan: Redefining Luxury in Honey Packaging

Wei Dai's Yagumitan is a high-end honey packaging design inspired by the quest for China's scarce wild honey, found deep in the mountains of Yunnan. The packaging, resembling a diamond-cut bottle and undulating valley, embodies the theme of scarcity and luxury, reflecting the high quality of the product and the search for the rarest honey in China.

The Yagumitan packaging is a testament to innovation, utilizing colored glass materials to capture the unique texture and color of the Yagu honey. The design's technical specifications include dimensions of 360mm in width, 140mm in depth, and 80mm in height, ensuring a visually stunning and functional product.

Beginning in November 2017 in Wuxi and concluding in September 2018 in Shenzhen, the Yagumitan project received the prestigious iF Packaging Design Award in Germany in January 2019, recognizing its exceptional creativity and craftsmanship.

Yagumitan's design is rooted in extensive research, with the diamond element symbolizing the honey's rarity and the compass representing the search for this precious commodity. Overcoming challenges in the container's cut surface and glass refraction, the design team successfully highlighted the honey's texture and value through the use of colored glass technology.

Wei Dai, based in Shenzhen, China, is the creative mind behind Yagumitan, and the Silver A' Design Award winner in 2020. With a track record of serving renowned brands and winning numerous awards, Wei Dai continues to push the boundaries of creative packaging design with Yagumitan.

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