/COMMUNICATION/newswire -- COMO, CO, ITALY -- SUNDAY, 22 DECEMBER 2024, 21:14 UTC+1
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UNITED STATES OF AMERICA -- /COMMUNICATION/newswire -- Sep 26, 2018
All Mies Packaging, designed by Walmir Luz, is a minimalist and bold watch packaging concept that embraces clean lines and a minimalist approach, expanding upon the architectural identity of the brand. The packaging is carefully designed to create an artful experience from beginning to end, with a play between volumes and voids, letting form follow function.
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The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
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