/COMMUNICATION/newswire -- COMO, CO, ITALY -- THURSDAY, 14 NOVEMBER 2024, 18:00 UTC+1
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REPUBLIC OF KOREA -- /COMMUNICATION/newswire -- Aug 14, 2022
MIJIN LEE introduces Viage11, a sustainable and versatile eyewear collection, designed to accentuate individual identity and embellish 1 pair with 11 styles.
FOR IMMEDIATE RELEASE
MIJIN LEE's Viage11 is a groundbreaking eyewear collection that redefines sustainability and style. Unlike mass-produced frames, Viage11 offers 11 distinct styles from 1 pair of glasses, featuring interchangeable temples and a set of additional accents, all without screws, rivets, or soldering. The patented hinge system revolutionizes eyewear production, ensuring a perfect fit for nearly all faces. The frames, made from 0.7mm stainless steel, are exceptionally lightweight yet durable, embodying the brand's commitment to sustainability and individual expression.
The Viage11 collection is the result of extensive research and testing, with a focus on creating a versatile and customizable eyewear solution. Inspired by the ancient art of origami, the hinges are crafted from a single sheet of spring steel, providing a lightweight and durable frame meant to last a lifetime. The idea was conceived in 2017, patented in 2018, and the first prototype was exhibited in 2019 at Silmo Paris, garnering significant attention and acclaim.
MIJIN LEE's dedication to sustainability and innovation has been recognized with the prestigious Silver A' Design Award in 2023, underscoring the brand's commitment to outstanding expertise and creativity in the eyewear industry.
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