/COMMUNICATION/newswire -- COMO, CO, ITALY -- MONDAY, 25 NOVEMBER 2024, 13:52 UTC+1
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BRAZIL -- /COMMUNICATION/newswire -- Aug 25, 2020
Nirvana Brand's new corporate identity, designed by Viana Patricio Barbosa Neto, captures the essence of balance and continuity through symbolic elements, reflecting the brand's focus on meditation and holistic therapies. The project was completed in Brazil between April and June 2020.
FOR IMMEDIATE RELEASE
Nirvana Brand's new corporate identity, designed by Viana Patricio Barbosa Neto, embodies the essence of balance and self-discovery. The logo, inspired by the infinity symbol and meditative position, reflects the brand's commitment to continuity and collective well-being. The use of simple geometric shapes and symbolic elements such as the lotus flower creates a unique and harmonious visual identity.
The design process involved extensive research into meditation, Buddhism, and Ayurveda culture to ensure the incorporation of meaningful symbols and colors. The logo, created using a vector editing software, offers scalability without compromising quality, making it versatile for various applications in print and digital media.
Viana Patricio Barbosa Neto, the designer behind the project, overcame the challenge of creating an original yet accessible brand identity. The result is a visually compelling representation of the brand's values and purpose, seamlessly adaptable to different materials and media.
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