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Revolutionary Fruit Juice Packaging Design

New Vision proudly presents an innovative fruit juice packaging design by Ye Wang and Wei Chen, which redefines the traditional approach to packaging. The design draws inspiration from the vibrant colors of life and skillfully incorporates computer special effects and laser printing technology to create a unique blend of art and technology. The packaging utilizes computer design software and laser printing processes to produce a variety of fruit graphics, resulting in a distinctive set of juice packaging that stands out in the market.

The design team, led by Ye Wang and Chao Yang, along with Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang, and the creative input of Guangzhou Cold Launch Strategic Consulting Co., Ltd, overcame significant challenges to bring this innovative concept to life. The project, based in Shenzhen, China, seamlessly integrates technology with visual communication design to convey the abstract information of fruit juice's rich nutrients through captivating visual graphics.

The design's unique properties and strengths lie in its departure from traditional supermarket juice packaging, offering a visually striking and memorable alternative. The team's dedication to finding a suitable printing process and their adept use of design software led to the successful realization of this groundbreaking concept.

Recognized with the Iron A' Design Award in 2020, this packaging design exemplifies practicality, innovation, and professional excellence, setting a new standard in the industry. New Vision's commitment to integrating industry best practices and competent technical characteristics has resulted in a product that not only fulfills consumer needs but also contributes to a better world.

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