FOR IMMEDIATE RELEASE

RB5 Vinicola Visual Identity

Rb5 Vinicola, a winery rooted in the rich history of the Bartolini family, has revealed a new visual identity crafted by renowned designer Victor Weiss. The visual identity encapsulates the essence of the winery, blending quality, tradition, and innovation into a sophisticated brand image.

The winery, established in 1853 by the five Bartolini brothers, is a testament to the family's dedication to winemaking. With a focus on individual grape varieties and wines, each brother contributed to the success of RB5. Today, under the leadership of Joao Vitor, son of Rodolfo Bartolini, the winery continues to uphold its heritage while embracing modern technology and innovation.

The new visual identity, meticulously designed by Victor Weiss, reflects the winery's commitment to excellence. The monogram, featuring the hidden letters "R" and "B" within a clean serif "5," symbolizes the legacy of the Bartolini family. The design also incorporates a wine opener silhouette, representing the artistry and craftsmanship behind RB5's products.

Studio Victor Weiss oversaw the design process, utilizing premium printing techniques and materials to bring the visual identity to life. The comprehensive project encompassed various collaterals, including business cards, packaging, documents, and in-store uniforms, among others.

The RB5 visual identity aims to create a sophisticated experience for customers, distinguishing the winery as a purveyor of artisanal, handcrafted wines. From grape cultivation to the final product, RB5 exemplifies a commitment to quality and refinement, offering a unique selection available in premium supermarkets and stores across South America.

The project, initiated in May 2017 in Porto Alegre, culminated in the rebrand launch in January 2018 in Sao Leopoldo. Victor Weiss's meticulous research and strategic approach, including defining the brand archetype and understanding the target audience, contributed to the success of the project.

Victor Weiss, an internationally acclaimed visual branding designer, is the creative force behind the new visual identity for RB5 Vinicola. His dedication to excellence and innovative design solutions has earned him prestigious accolades, including the Bronze A' Design Award for Packaging Design in 2020.

-END-