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Luo Heng's Xi Jiu Hanmi: Redefining Liquor Packaging with Oriental Aesthetics

Luo Heng's Xi Jiu Hanmi liquor packaging design draws inspiration from the opulence of the Han dynasty, featuring intricate details and symbolism that pay homage to ancient Chinese culture. The bottle cap design, reminiscent of the Han dynasty palace tower, and the incorporation of the four sacred animals in Han dynasty patterns, exude a classic and graceful allure. The use of black and gold as the primary colors, complemented by dark red and luxurious gold accents, further enhances the design's timeless elegance.

Xijiu·Hanmi bottle stands out with its oriental aesthetics, encapsulating the secret recipe of the Han dynasty royal court. The design intricately weaves elements such as ShuangMao, the four sacred animals, and royal palace decorations to convey the nobleness of the Han dynasty. The incorporation of dark red and luxurious gold colors adds depth and sophistication, offering a profound interpretation of the best Chinese Baijiu of the Han dynasty.

The realization of the Xi Jiu Hanmi design showcases meticulous craftsmanship, with the bottle body crafted from high-grade matte sprayed glass. The box packaging adopts the typical lacquerware color scheme of the Han Dynasty, featuring hot stamping and concave-convex craftsmanship, accentuating its magnificence and elegance.

Luo Heng's Xi Jiu Hanmi liquor packaging design abandons the conventional circular bottle shape, opting for an octagonal structure that seamlessly integrates Han dynasty elements. This innovative approach aims to better interpret the royal palace culture of the Han dynasty and the efficacy of Hanmi Jiu, offering a unique and visually captivating experience for consumers.

The Xi Jiu Hanmi design not only conveys the charm of oriental aesthetics but also inherits the court culture of the Han Dynasty, providing a compelling representation of the efficacy of Hanmi Jiu. The meticulous integration of liquor culture and palace culture of the Han Dynasty reflects extensive research and a deep understanding of historical significance, resulting in a design that resonates with cultural richness and sophistication.

Luo Heng, a designer specializing in wine packaging for the wine industry, hails from Jingdezhen, China. The Xi Jiu Hanmi design has been honored with the prestigious Golden A' Design Award in 2022, recognizing its exceptional creativity and profound impact on the world of liquor packaging.

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