FOR IMMEDIATE RELEASE

Kai Liu Yu's Groundbreaking Design for Moutai Liquor

Kai Liu Yu has unveiled an innovative packaging design for Moutai Liquor, drawing inspiration from childhood memories and Chinese culture. The design, which won the Bronze A' Design Award in 2020, features a unique pull-change pattern principle, showcasing the 12 zodiac signs and fairies in a captivating and interactive manner.

The packaging skillfully combines the pull-change pattern principle with ceramic technology, creating a three-dimensional, low-temperature embossed paper that reflects the pattern fidelity. The result is a visually stunning and immersive experience that pays homage to Chinese tradition and art.

Yu Kai Liu, along with illustrator Cheng Tian Sheng, Art Director Su Yong, and Design Director Li Yu Chun, has successfully captured the essence of Moutai Liquor through this groundbreaking design, offering a fresh perspective on traditional Chinese liquor packaging.

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