FOR IMMEDIATE RELEASE

Milk Fit: A Symbol of High-Quality Fresh Milk

Mengniu Fresh Dairy Products Co., Ltd proudly presents Milk Fit, a light fresh milk packaged in a thickened and highly translucent PET bottle. The design, inspired by environmental protection and public welfare, features a little green cat to resonate with young consumers. The brand's philosophy of biodiversity and cow welfare is intricately woven into the packaging, reflecting its commitment to sustainability and animal welfare.

The label of Milk Fit conveys the concept of environmental protection and sustainable development through recycled icons, while also telling the story of the brand's stray animal rescue campaign. This innovative approach aims to inspire young people to extend their care to the animals around them and themselves, fostering a sense of responsibility and compassion.

Designed and developed in November 2021 in Shanghai, China, Milk Fit was launched in July 2022. The project reflects extensive research on the nutritional benefits of milk and the evolving preferences of young consumers for light, low-fat, and low-calorie dairy products.

With its highly translucent PET bottle and the endearing little green cat as the visual core, Milk Fit stands out as a symbol of high-quality fresh milk, embodying the brand's dedication to healthy living and environmental stewardship.

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